User Experience and
Consumer Research
Have you ever wondered what your customers see?
EIG uses eye tracking to allow you to see through the eyes of your consumers, giving you insight into their thoughts and feelings.
This unbiased attention data, combined with other behavioral research methods, can be used to optimize the impact of your shopper journey, packaging design, advertising, and digital user experience, helping you attract more customers.
Eye tracking technology, which is embedded within wearable eye glasses, records a person's eye movements and characteristics.
This data includes information about presence, attention, gaze point, and the position and size of the pupil. This data can be used to improve device interaction or to solve a problem.
Shopping Experience
Gain a deep understanding of what factors influence attention and decision making during the purchase process.
User Experience Research
Utilize attention data to uncover key insights that may go unnoticed, allowing you to create digital products and services that are highly appealing and enjoyable to use.
Packaging Research
Compare your packaging design to alternative designs or assess how it performs against your competitors.
Advertising Research
Determine the actual effectiveness of your advertising material by seeing exactly how consumers view it and which elements have the greatest impact.
